Review: Blitz – The Law Of Attraction

“Whatever you do. You wanna develop technical mastery. You wanna be the best at what you do. You wanna master it. See part of self-motivation is you got to find something that gives you a strong sense of competence when you become known for that, you develop a reputation of being good at doing that. You set some high personal standards for yourself, you’re not competing with anybody else you’re just unfolding yourself to be the best person that you could be. You wanna give the best quality service that you can give because that is a statement about who you are.”

TGF head-honcho Blitz opens The Law Of Attraction with a spoken word sample which encapsulates the emcee’s ethos on this new release. Being the best, and delivering a product that reflects that while understanding his self-worth is a spot-on summary of the Middlesborough MC’s mixtape.

Blitz has become synonymous with grime in the North East but his lyrical content is often much heavier than his contemporaries on 140bpm. In fact there’s an argument that Blitz is probably at his best when tackling other tempos. While there’s little online trace of the Both Sides Of The Coin double-discs, Slander proved to be particularly popular amongst the artist’s fans. The politically potent hip-hop cut took aim at big corporations and government atrocities showcasing Blitz’ ability to show out in conscious rap as much as he can in grimey greaze fests.

With The Law Of Attraction, Blitz continues to conquer other genres with trap and drill instrumentals inspiring new idiosyncratic cadences and flows from the Boro barsmith. There’s still grime cuts included in the tape, the MC is simply showing off his versatility. A master of most trades genres, and a jack at a few more.

The newest member of Tees Godfathers / Together Getting Funds, DCXDE features on the first song of the mixtape making a point of denouncing peers who brag about designer gear in a comparative composition.

“I make my own luck, you’ll never win is what they told us, now they all wanna show love and they all want their own buzz” raps Blitz on Roll The Dice. The song sounds like a victory speech with slickly delivered snipes at doubters while the TGF top-man bobs and weaves through narratives of winning despite the odds not always being in his favour.

Blitz follows up his victory speech with an explanation of how he got there. If The Law Of Attraction was a film, at the end of Roll The Dice there’d be a freeze frame and record scratch anchored by “you’re probably wondering how I got here…”

Between comparing himself to the revolutionary Che Guevara and his hometown to Gaza, Blitz lists some of his accomplishments. Booking Bugzy Malone as a teenager, adding substance to grime as aforementioned and perhaps most importantly “When you’ve been selling drugs for years and start making legit money it feels way better.”

The Teesside talisman also raps “Don’t make free features anymore, wanna see me in your rave best give me P before I’m on stage, wanna see me clashing a man then I better see cash in the band” as he continues to declare recognition of his own self-worth.

The Law Of Attraction’s third track proper takes time to talk about the hardships of Blitz’ home of Teesside that he usually reps so proudly. “Always said as young kid I was going to leave this place” can be heard on the hook and it’ll be interesting to see if the MC makes good on his declaration of desiring a departure. Its no secret there’s little-to-no industry in the North East of England, but is Blitz really willing to leave Middlesborough behind in order to achieve his dreams when he’s put in so much work to build up the town for years.

Eyeconic’s feature on Need This Space poses a problem to me. Its where my position in music makes me more critical than the average fan would be. I’ve heard the same verse a few times before, and so it doesn’t seem to fit naturally on this track, especially considering the subject matter isn’t followed. Where Blitz mostly reflects on relationships around his residence with a hint of braggadocio, Eyeconic comes almost exclusively to gloat except in the ending where he shouts out a few TGF associates.

Following on, Lofty assists a stand-out song from The Law Of Attraction, Year Of The Winners. Similar to Eyeconic’s Need This Space feature, braggadocio is at its boiling point through Lofty’s verse – although the namedropping of material possessions contrasts with DCXDE’s own contribution to the mixtape.

Blitz’s quota for quotables on Year Of The Winners hits double figures with highlights including “fly through your bits like Tokyo Drift, we pull up swerving in dingers”, “if its one of my tunes, then its FOWLZ ON THE MIX” and a hilarious references to MILF’s inviting the rapper ’round for tea.

When it comes to features, you’ll not find a single one across Blitz’ discography which come close to outshining the Teessider. He’s one of them dickheads that doesn’t give collaborators an inch, there’s never any question of renegading. I bet he’s a ball-hog that never passes when playing football too. In the past this has come as a downfall of Blitz’s releases, sometimes he’s just too good and it makes features look too weak in comparison. That isn’t the case however on The Law Of Attraction. Although lyrically Blitz often outweighs his collaborators, sonically they fit perfectly on this tape.

Possibly the closest he’s come in sometime to being matches on his own music release is with Top Of My Game featuring Josh Watson. The younger TGF MC is making a name for himself in his own right within the North East’s drill circles, and his verse on The Law Of Attraction is a good signifier to why he’s hotly tipped as next up from Teesside. Still Blitz ensures there’s no lies detected in highlight bar, “I’m exactly what winning is, in Teesside I’m top of the pyramid.”

Although Blitz doesn’t want to be pigeonholed exclusively as a grime MC, he always keeps a 140bpm banger in the tuck. Man Like Blitz is an absolute anthem. Although I’m not such a fan of the mix found on the tape, its in a live setting where the energy of the self-namedropping tour-de-force really shines. Hearing the track performed for the first time at World HQ in Newcastle will be something I remember forever. “Break a Mackems heart like Stuani” is iconic.

The tapes penultimate track provides yet more quotable lyrics and is one of the songs which best encapsulate The Law Of Attraction, and by extension Blitz as a whole. From insistence of the importance work-rate and acknowledging the loss of loved ones to proclamations of being the “man for the job” to put “Tees on the map” and painting pictures of being on dance-floors hooded up. Whatever The Cost is a corker.

The Law Of Attraction closes with Whippin’ N’ Skrr featuring CallMeS. The collaborating “London boy residing in Tees” pays homage to the TGF leader rapping “0-11 Blitz told me, if you’re gonna do grime, do it properly” and Blitz himself provides one of my favourite lines of the year with “have your own crew whipping your hearse.”

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